The Third StoryMCC Theater
Artwork and collateral created for the New York premiere of Charles Busch's play, starring Kathleen Turner. Direct mail pieces, hand cards, marquee signage, brochures, New York Times and Time Out New York advertisements, and Playbill magazine cover art were created for this campaign.
Inspired by the play's central plot of a golden-era Hollywood screenwriter, the concept for The Third Story's artwork was based on movie posters from the 1930s and 40s.

Direct Mailer (Outside)
Direct Mailer (Inside)
New York Times Advertisement
Postcard (Front and Back)

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